Davido Reveals How He Operated DMW Records Without Charging Artists For Four Years
Davido Reveals How He Operated DMW Records Without Charging Artists For Four Years
By: JP Ashedzi
David Adedeji Adeleke, popularly know as Davido, Multi award-winning singer, recounted on an interview how he ran his DMW record label like a charity home to artists for four years.
He revealed this during to American media personality Steve Stoute during a panel discussion in New York at UnitedMasters SelectCon 005
The new father of twins expressed that he viewed his record label as a platform to support his friends’ growth and help them achieve their aspirations.
The renowned artist, known for his hit “Unavailable,” emphasised to the new signees under DMW that the music industry is a business where revenue needs to be generated.
Davido also shared his happiness in seeing his own success positively impact those he initially signed to the music label, such as Mayorkun, Peruzzi, and Dremo.
“My label was really more like a family to me, I was young, to me I was just happy putting my boy on. I ran a label for four years and I didn’t take one dime from my artistes.
“I was paying for videos, I was paying for accommodation, I was paying for welfare. I was just happy seeing that my success could rub off on others. That was money to me.
“Afrobeats got to a place where its global and I have to explain to the artistes “in these days this is business, to make money you gotta spend money’,” he said.
