Nigerian Rapper Olamide Reaffirms Focus on Local Audience Over Global Validation.
Nigerian Rapper Olamide Reaffirms Focus on Local Audience Over Global Validation.
Nigerian rapper Olamide Adedeji, popularly known as Olamide, has emphasized the importance of staying authentic in the music industry. In a recent interview with BBC Radio 1Xtra, the indigenous artist shared his perspective on international recognition and his approach to his craft. Olamide stressed that he is not desperate to gain validation from the global stage and intends to remain true to his roots.
He explained that understanding his audience is crucial. Olamide believes that once an artist identifies and connects with their core followers, the rest of the world will eventually catch up. He confidently stated that he would not alter his sound or style to appeal to Western markets, emphasizing the significance of authenticity. “You have to identify your audience. Once you do that, the rest of the world will follow,” he said.
The rapper also highlighted his pride in his Nigerian heritage, specifically his Yoruba roots. He expressed contentment with his identity as a Nigerian and a Yoruba boy, emphasizing that staying true to oneself is vital in the music business. Olamide stated, “I’m comfortable in my skin. I’m a Naija guy, Yoruba boy, I have H-Factor and all that, and I’m proud about it.”
His stance underlines a broader message about staying authentic and true to one’s culture and identity, regardless of international trends or pressures. Olamide’s approach seems to prioritize artistic integrity and cultural representation over chasing global fame, resonating with many fans who value authenticity in music. His comments serve as a reminder that success doesn’t necessarily require conforming to external standards but can be achieved through staying true to oneself and one’s roots.
